We help individuals and families achieve financial freedom through unbiased, transparent, goal-based investment strategies — with no product commissions, ever.
Regulatory Disclosure: Artha Advisory is registered with SEBI as an Investment Advisor under SEBI (Investment Advisers) Regulations, 2013. Registration No. INA000022251. BASL Member ID: 2479. Investments in mutual funds, equities and other securities are subject to market risk. Past performance is not indicative of future returns. Please read all scheme-related documents carefully before investing.
We are not product sellers. We are your financial partner — aligned with your interests, bound by a fiduciary duty to always act in your best interest.
We receive zero commissions from mutual fund houses or insurance companies. Our only compensation is the transparent fee you pay us — ensuring our advice is never influenced by product incentives.
As a SEBI Registered Investment Advisor (INA000022251), we operate under the highest regulatory standards in India. You are protected by law and SEBI's investor grievance mechanism at all times.
No two clients receive the same advice. We invest significant time understanding your life goals, risk tolerance, tax situation, and family dynamics before crafting your investment strategy.
Our recommendations are grounded in decades of academic research in finance and behavioral economics. We rely on data, not speculation — protecting your wealth from fads and market noise.
We think in decades, not quarters. Our philosophy is rooted in the power of compounding, disciplined asset allocation, and staying the course through market cycles to build generational wealth.
We disclose our fees upfront, explain every recommendation, and provide you with detailed quarterly performance reports. No hidden charges, no fine print surprises, no conflicts of interest.
In Sanskrit, Artha is one of the four Purusharthas — the fundamental human objectives. It represents wealth, prosperity, and the material well-being necessary to live a purposeful life.
We founded Artha Advisory with a singular conviction: every Indian family deserves access to conflict-free, evidence-based financial advice — advice that was previously accessible only to the ultra-wealthy. Our mission is to democratize financial wisdom while maintaining the highest standards of professionalism and care.
Preetam Mohanty is the founder and Principal Officer of Artha Advisory, a SEBI Registered Investment Advisor (INA000022251) based in Angul, Odisha. With deep expertise in goal-based financial planning and evidence-based investing, he provides conflict-free, research-driven advisory to individuals, families, HNIs, and NRIs across India. Compliance Officer: Subhalaxmi Raul.
Our investment philosophy is not built on market timing or stock picking. It is built on the principles that decades of academic research have proven to work.
We rely on peer-reviewed academic research — including the work of Nobel laureates Fama, French, and Markowitz — to construct portfolios that capture market returns efficiently.
Over 90% of long-term portfolio returns are determined by asset allocation. We design and maintain an optimal mix of equity, debt, gold, and international assets based on your goals.
Risk is not just market volatility — it is also the risk of not achieving your goals. We carefully balance both, ensuring your portfolio can weather market storms without derailing your plans.
Our most important role is protecting you from your own emotions. Panic selling and euphoric buying are the biggest destroyers of wealth. We provide the steady guidance to keep you on track.
Prefer a one-time, focused engagement instead of an annual package? Choose any of these standalone services individually.
Advising on adequate life, health, and general insurance needs to protect your financial plan against unforeseen risk.
Enquire →Continuous monitoring and advisory for HNI/UHNI clients across asset classes, with active portfolio oversight.
Enquire →Planning post-retirement income, corpus adequacy, and a structured withdrawal strategy for lifelong financial security.
Enquire →Focused advisory for specific goals like retirement, child education, or a home purchase, mapped to a clear timeline.
Enquire →Advice on where and how to invest across mutual funds, equities, and other instruments — new build or existing review.
Enquire →End-to-end financial roadmap covering income, expenses, savings, investments, and long-term goal alignment.
Enquire →All fees are exclusive of GST. AUA = Assets Under Advisory. Fee structure is as per SEBI (Investment Advisers) Regulations, 2013. Artha Advisory does not charge any performance fees. No commissions are received from any mutual fund house or product manufacturer.
Our first consultation is always complimentary. Tell us about your financial situation and goals, and we'll show you a clear path forward.
SEBI Registration Details
Registered as Investment Advisor
Reg. No. INA000022251
BASL Member ID: 2479
Compliance Officer: Subhalaxmi Raul
Email: artha.contacts@gmail.com
Validity: April 15, 2026 – Perpetual
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